Media & Entertainment

The Indian Media and Entertainment industry continues to grow at a healthy pace. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure to a great extent. Producing more than 1,000 films yearly, India is the largest producer of films in the world and there are over 500 Television (TV) channels in the country.

The television industry is estimated to grow by 12.9 per cent cumulatively over 2009-14, according to PricewaterhouseCoopers (PwC). Growing popularity of the direct-to-home (DTH) services is an interesting concept in the Indian television industry.

The music industry is projected to benefit from consumption through mobile value added services (VAS) and phase three of FM radio licensing.

Many radio stations are encouraging their radio jockeys (RJs) to reach out to listeners using social networking websites like Facebook, Twitter and Orkut in order to build up a fan base for the radio station. This allows the listeners to engage with their favorite RJs even after the airtime.

Backed by increasing media intake and increased advertising spending, the Media and entertainment industry in India is projected to grow at a compound annual growth rate (CAGR) of 14 per cent to touch Rs 1,27,500 crore (US$ 28 billion) by 2015, according to a report by KPMG and a leading industrial body.

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